About BBA & Ashlene

Why do you have a blog?
I work in lifestyle marketing, and I have my own aesthetic. I love Indian Chic and couldn't find any blog that covered it... so I do it myself! It also allows me to keep my finger on the pulse and what's happening around the world. 
How would you describe your style?
The source of my creativity comes from a variety of places. It could be the streets of Brooklyn or Bombay, or maybe even the beaches of Fiji! What's unique about BBA is everything is connected to South Asia, as I believe it is the root of all my fashion and style inspiration.
What’s your background?
I’m Fiji-Indian; born in and raised in Australia. I am Hindu. And I currently reside in New York.
What do you do?
I’m a marketing and brand executive. I’m also a former music journalist. I aspire to be an good person, entrepreneur and successful in the "creative business". I am passionate about the empowerment of women. 
Thank you for reading and supporting BBA!